Resources - KMTX

JO de Tokyo : les intérêts des consommateurs selon leur sport favori

Les Jeux olympiques de Tokyo touchent à leur fin et malgré l’absence de public dans les gradins ...

by phil
Who and what will survive the coming Cookiepocalypse?

FLoC, Fledge, Contextual... there are a myriad of targeting and tracking options being discussed and devised. Meanwhile the Cookiepocalypse is only six months away. What will happen? ...

by phil
Our selection of the best AdTech podcasts.

As of March 2021, Apple Podcasts had more than 43 million different series available for your listening pleasure. To find the best in Adtech, we did the hard work for you by compiling this list, and even selected an episode of each for you to give you their best flavor. ...

by phil
CEO of KMTX, Arthur Querou, in conversation with Gabriel Gourovitch on the Growthmakers podcast.

This podcast and all the Growthmakers podcasts are available on their site ...

by phil
Contextual targeting 101: the marketing funnel

Contextual targeting is back in vogue. Here are some best practices to can help anyone become a contextual targeting expert, no matter which ad tool they use. ...

by phil
Keymantics becomes KMTX

Whenever a business rebrands, people always ask… why? The question is a simple one to answer, and in the case of KMTX even more so. Our previous brand - name, colours, logo, site, tone, attitude - doesn’t suit us anymore. It doesn’t fit. ...

by phil
The KMTX Open & Fair Manifesto

We know what you're thinking. Digital advertising sucks, right? Especially for the average user. We're building the open and fair advertising ecosystem. One step at at a time, with science. ...

by phil
In media planning, science always beats intuition.

Advertisers waste between $15 and $45 billion each and every year. It’s about time we jump start the era of data-driven media planning. It's time to play with the cheat codes. ...

by phil
Is the future less IDs or ID-less?

Google and Apple have taken strong positions around cookies and IDFA respectively, leading to mass freak-out across the entire ad tech ecosystem. Is the future ID-less or just less IDs? ...

by phil
Black Friday 2020, KMTX demande:

Nous avons analysé de +50,000 consommateurs qui ont cherché BLACK FRIDAY + PROMOS. Téléchargez en pdf ici. ...

by phil

Blog @ KMTX